A Bookworm’s CRO Reading List

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This is an ongoing list of blogs, books and webinars that I’ve found useful while working on CRO projects (and keep coming back to).  Research GeneralJust Enough Research – Erika Hall (Book)Heuristic evaluationsCourse: Heuristic analysis frameworks for conversion optimization audits- Andre MorySuperb introduction to how to perform thorough heuristic analysis. When I say introduction, it’s over … Read more

A Noob’s Guide To Conversion Rate Optimisation


So, who is this article for?someone who runs their own website(s) – or works for a business and manages the online side of things – and wants to know how to get more of thing that the site is there to do. That could be more revenue, more sign ups, more leads, more downloads, etc. … Read more