This is an ongoing list of blogs, books and webinars that I've found useful while working on CRO projects (and keep coming back to).
Course: Heuristic analysis frameworks for conversion optimization audits
- Andre Mory
Superb introduction to how to perform thorough heuristic analysis. When I say introduction, it's over 8 modules (an hour per module) so it's pretty lengthy but superb. Andre introduces the best heuristic model I've come across, the '7 levels of conversion' which focuses on increasing user motivation.
The LIFT Model - Wider Funnels (Blog)
The LIFT Model is referred to quite often by CRO's.
10 Google Analytics Reports That Tell You Where Your Site is Leaking Money - ConversionXL (Blog)
10 Optimization Experts Share Their Favorite Google Analytics Reports (Copy Them!) - ConversionXL (Blog)
Improving Conversion Rate Using Digital Analytics – Yehoshua Coren, ConversionXL (Blog)
Google Analytics 101: How To Configure Google Analytics To Get Actionable Data - ConversionXL (Blog)
Google Analytics and Google Tag Manager Ninja Toolbox – Simo Ahava, ConversionXL (Blog)
The Deceptively Simple A/B Testing Mistake Quietly Killing Your Conversion Rates - Unbounce (Blog)
Cross Domain Optimisation
The Ultimate Guide to Using Google Analytics for Cross Device Optimisation - Craig Sullivan, Medium
Practical A/B Test Statistics: How to Run Better Tests and Get Cleaner Data Moz (Webinar)
12 A/B Split Testing Mistakes I See Businesses Make All The Time - ConversionXL (Blog)
Why Your A/B Tests Are Failing - ConversionXL (Blog)
Testing Frameworks - ConversionXL (Blog)