Get More Enquiries & Move-Ins From Your Google Ads Spend
Dramatik helps UK self storage operators reduce wasted ad spend, turn more clicks into enquiries and convert more of those enquiries into move-ins through specialist Google Ads management, conversion-focused landing pages and smarter lead response and follow-up.
A Specialist Approach to Self Storage Google Ads
Self storage isn’t simply one of the sectors we work in. It’s our specialism.
Watch this short introduction from Ged Richardson, founder of Dramatik Marketing, to discover how we help self storage operators generate more valuable enquiries from Google Ads.
Trusted by Self Storage Operators Across the UK
We work exclusively with self storage businesses, managing campaigns for independent facilities, regional operators and growing multi-site brands.
Are You Getting Enough From Your Google Ads Spend?
Google Ads can be one of the most effective ways to reach people actively searching for self storage. But clicks alone don’t generate revenue.
Without the right campaign structure, conversion journey and lead-response process, you may experience:
Too Few Enquiries
Your campaigns generate clicks, but not enough genuine calls and online enquiries.
Poor Enquiry Quality
Too many enquiries come from people outside your catchment area, looking for services you don’t offer or unlikely to become customers.
High Cost Per Enquiry
Your advertising costs continue to rise without a corresponding improvement in enquiry volume or quality.
Limited Visibility of Performance
You can’t clearly see which campaigns, searches and locations are generating valuable enquiries—or where your budget is being wasted.
Enquiries That Go Cold
Prospects become unresponsive because calls are missed, responses are delayed or follow-up is inconsistent.
Low Enquiry-to-Move-In Rate
You generate enquiries, but too few progress to reservations and completed move-ins.
From Google Search to Self Storage Move-In
Dramatik combines specialist Google Ads management, conversion-focused landing pages and smarter lead response and follow-up to help generate more valuable enquiries—and convert more of them into move-ins.
Specialist Google Ads Management
Reach people actively searching for self storage in your catchment area while reducing wasted spend.
We manage every aspect of your campaigns, including:
Your campaigns are actively managed around your facilities, local market and commercial priorities—not generic Google recommendations.
Conversion-Focused Landing Pages
Turn more relevant clicks into genuine calls and online enquiries.
Where existing website pages are unlikely to convert effectively, we create focused landing pages with:
The result is a more consistent journey between what someone searches for, the ad they click and the page they reach.
Smarter Lead Response and Follow-Up
Help your team respond quickly and keep every opportunity moving towards a decision.
Depending on your facility’s requirements, this can include:
The technology supports your team rather than replacing the personal service customers expect.
Together, these three elements help improve the complete journey—from the initial Google search to the enquiry, follow-up and eventual move-in.
Model Your Google Ads ROI & Move-In Potential
Adjust the sliders to explore how your monthly Google Ads spend could translate into enquiries, move-ins and revenue. Figures are illustrative only and can be adjusted to explore different performance scenarios — they are not forecasts or guarantees of results.
Your Campaign Assumptions
Drag each slider to match your facility's situation.
Avg. monthly unit rate × typical tenure in months.
Self storage search CPCs typically range from £3–£10.00 depending on area.
Your total ad budget per month.
Clicks that become a call or form enquiry.
Enquiries that become a paying move-in.
Included in your total cost.
How your ad spend flows down into actual move-ins.
£4,750 projected revenue above marketing costs, on £2,000 total cost
£1,250 ad spend + £750 management fee
From this month's move-ins
£81k projected annual revenue
See exactly where your budget could work harder — reviewed by a self storage Google Ads specialist.
Results for UK Self Storage Operators
We manage Google Ads for self storage facilities across the UK, helping operators reduce wasted spend, improve enquiry volume and gain a clearer understanding of campaign performance.
Generating Consistent Enquiries for EX15 Self Storage
EX15 Self Storage needed consistent local demand without relying on discount price wars. By combining targeted catchment Google Ads with a dedicated, high-converting landing page, we generated more than 30 consistent storage enquiries per month.
Launching Paid Ads for Wallingford Self Storage
Wallingford Self Storage had never used paid search advertising before. We built a complete campaign structure matched with conversion landing pages and call and form conversion tracking, generating more than 100 storage enquiries within the first few months of launch.
Generating the Enquiry Is Only the First Step
Google Ads can put a prospective customer in touch with your business—but what happens next can influence whether that enquiry becomes a move-in.
Prospective customers may contact several storage facilities. If their call goes unanswered, their form submission sits unnoticed or no one follows up consistently, they may move on to another operator. That’s why Dramatik goes beyond conventional Google Ads management.
Inbound Voice Assistant
Answer More Calls—Even When Your Team Is Unavailable
When your team is helping a customer, on another call or unavailable outside opening hours, an inbound voice assistant can answer on their behalf.
Website Chat Assistant
Engage Website Visitors 24/7
Some customers need answers before they’re ready to call or submit an enquiry. A website chat assistant can respond immediately and guide them towards the right next step.
Call Connect
Speak to New Enquiries While They’re Still Looking
When a new online enquiry arrives, Call Connect can immediately call a nominated member of your team. They press a key and are connected to the prospect there and then.
CRM & Follow-Up Pipeline
Keep Every Opportunity Visible & Organised
Calls, forms and chat enquiries can enter one straightforward pipeline, giving your team a shared view of what needs to happen next.
Technology that supports your facility team rather than replacing personal service.
From Google Search to Self Storage Move-In
A joined-up approach to Google Ads—focused not only on generating enquiries, but on helping more of those enquiries progress towards move-in.
Attract
Reach people actively searching for self storage in your catchment area through specialist Google Ads campaigns.
Convert
Turn more relevant clicks into calls and online enquiries with focused, conversion-led landing pages.
Respond
Alert your team immediately and use tools such as Call Connect, website chat and inbound call handling to reduce delays.
Follow Up
Keep opportunities organised, create reminders and maintain appropriate contact until the prospect makes a decision.
Improve
Use advertising performance, enquiry quality and recorded customer outcomes to make better decisions about your campaigns.
Why Self Storage Operators Choose Dramatik
Self Storage Specialisation
We work exclusively with self storage operators. Your campaigns aren’t competing for attention with accounts from dozens of unrelated sectors.
Hands-On Google Ads Management
Your campaigns are actively monitored and improved based on performance, enquiry quality and your commercial priorities.
Conversion-Focused Landing Pages
We don’t simply send paid traffic to a generic website page and hope for the best.
Smarter Lead Response
We can help improve what happens after the call, form submission or chat conversation arrives.
Greater Commercial Visibility
Connect advertising activity with real enquiries and, when lead outcomes are recorded, reservations and move-ins.
Direct Access to Expertise
You work directly with specialists who understand your account, your facilities and the UK self storage market.
What Clients and Industry Professionals Say
Some testimonials reflect Ged’s wider conversion and marketing work prior to focusing exclusively on self storage.
“Collaborating with Ged has been an excellent experience as we worked together to significantly boost our business footfall. He has transformed our lead generation process at EX15 Self Storage and I couldn’t recommend him highly enough!”
Selina Wallis
Owner, EX15 Self Storage
“I had the pleasure of working with Ged on a CRO project, and the results were incredible – he helped us triple our conversions! Ged combines sharp analytical skills with excellent technical knowledge and a real talent for innovation, always bringing fresh ideas and practical solutions.”
Michaela Wrede
Head of Marketing, Argyll
“Ged is a bona fide CRO guru. His advice has been invaluable over the years and I would wholeheartedly recommend him. I should also add that he is great fun to work with!”
John Williams
CMO, Instant Offices
Is Your Google Ads Account Performing as Well as It Should?
Google provides plenty of data, but that doesn’t necessarily tell you whether your account is structured effectively or whether you’re getting good value from your spend.
As part of your Google Ads Account Review, we’ll assess your campaigns against the principles and patterns we see across high-performing self storage accounts.
No generic automated report. Your account will be reviewed personally by a UK self storage Google Ads specialist.
Your Account Review Can Identify:
What You’ll Receive
A practical, independent assessment focused on the areas most likely to improve performance.
Ged Richardson
Founder & Lead PPC Specialist
Dramatik Marketing
Ged Richardson
Ged Richardson is a Google Ads and conversion specialist who works exclusively with UK self storage operators.
He founded Dramatik to provide the sector with a more focused alternative to generalist digital marketing agencies—combining specialist campaign management, high-converting landing pages and a clearer understanding of what happens after an enquiry arrives.
Ged remains directly involved in campaign strategy, account reviews and the ongoing development of the systems Dramatik uses to generate and convert self storage opportunities.
Frequently Asked Questions
Request Your Google Ads Account Review
Discover where your budget may be being wasted, how your campaigns could generate more valuable enquiries and what could help more of those opportunities progress towards move-in.