Results at a Glance
ABOUT THE CLIENT
Wallingford Self Storage provides secure, covered container storage for households and businesses in Wallingford, Oxfordshire. Its conveniently accessible units offer a flexible storage solution for customers moving home, creating more space or storing business equipment and stock.
The Challenge
Wallingford Self Storage operates in a competitive local market, with several established providers already appearing prominently when prospective customers search online.
The business had not previously used paid advertising and needed an effective way to increase its visibility among people actively looking for storage in and around Wallingford.
The objective was to establish a new and measurable source of relevant local enquiries.
The Solution
We applied our self-storage lead-generation system, combining targeted Google Ads campaigns with a dedicated, conversion-focused landing page and accurate enquiry tracking.
We built the campaigns around the searches people use when looking for storage locally. Geographic targeting focused on Wallingford and the surrounding catchment area, helping the advertising budget reach people most likely to enquire.
The dedicated landing page created a clear and relevant journey from initial search to enquiry. We designed it to communicate Wallingford’s offer, answer common questions and make it easy for prospective customers to get in touch.
We also implemented conversion tracking to measure the enquiries generated by the campaigns. This gave us the data needed to monitor performance and refine the keywords, ads, targeting and budget allocation over time.
The complete system included:
- Targeted Google Ads campaigns
- Local keyword and geographic targeting
- A dedicated, conversion-focused landing page
- Enquiry tracking
- Ongoing campaign monitoring and optimisation
The Results
The campaigns launched in late March 2026 and began generating enquiries almost immediately. Within the first five months, Wallingford Self Storage received 121 enquiries—equivalent to more than 20 per month.
The campaigns established a measurable source of new enquiries, helping Wallingford reach prospective customers while they were actively searching for storage locally.
Summary
Wallingford Self Storage had never used paid advertising before working with Dramatik. By combining targeted Google Ads with a conversion-focused landing page and accurate tracking, we established a new and measurable source of local enquiries for the business.
This project demonstrates how a focused paid-media system can help an independent self-storage operator increase its visibility, compete for local demand and reach prospective customers at the point they are searching for storage.
If you operate a self-storage business and want to get more from your advertising budget, book a paid ads review with Dramatik.
Want Us To Do the Same for Your Self Storage Facility?
Book a session and lets discuss!