Generating Consistent Enquiries for EX15 Self Storage
About EX15 Self Storage
EX15 Self Storage is a Devon-based self storage operator specialising in secure, undercover container storage for both residential customers and local businesses. Operating in a regional catchment in Cullompton, Devon, they wanted to generate a steady, predictable stream of local customer enquiries without getting dragged into local price wars or relying heavily on aggregator discount portals.
The Challenge
Prior to working with Dramatik, EX15 faced common regional storage advertising struggles:
- Catchment Leakage: Ad spend was being drained by clicks outside their genuine customer catchment area in Devon.
- Low Conversion Pages: Driving traffic to standard website pages meant high bounce rates and low enquiry completion.
- Inconsistent Volume: Enquiry spikes were erratic, making local sales planning and unit inventory forecasting difficult.
What Dramatik Implemented
We rebuilt the Google Ads strategy specifically around EX15’s location and commercial targets:
Hyper-Local Target Catchment
Strict geographical radii around Cullompton & Exeter eliminate wasted spend beyond genuine drive times.
High-Intent Keyword Rebuild
Restructured search campaigns focusing purely on high-intent self storage terms with negative keyword lists.
Dedicated Landing Page
Created a fast, location-specific landing page featuring clear pricing guidance, unit features, and prominent call options.
Call & Form Tracking
Implemented conversion tracking to see exactly which keywords produced phone calls and web forms.
Facility & Unit Options Featured on Landing Page
The Results
Through dedicated Google Ads management and conversion landing pages, EX15 Self Storage achieved:
“Ged has transformed our lead generation process at EX15 Self Storage and I couldn't recommend him highly enough!”
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