Generating Over 100 Enquiries for Wallingford Self Storage
About Wallingford Self Storage
Wallingford Self Storage provides secure, covered and outdoor container storage for households and business clients in Ewelme Down Farm, Wallingford, Oxfordshire. Located just 15 minutes from the M40, they offer flexible storage solutions across Henley-on-Thames, Oxford, Reading, Didcot and Benson. As a family-run facility opening up in a competitive regional market, they needed to generate local brand awareness, attract high-intent search traffic, and fill units quickly upon opening.
The Launch Challenge
Wallingford Self Storage had never run paid search advertising before. Setting up campaigns for a new facility from scratch comes with unique risks:
- Zero Account History: Google Ads had no baseline data or quality score history for the brand.
- Competitive Local Catchment: Surrounding towns had established operators bidding heavily on storage keywords.
- Need for Rapid Occupancy: Capital tied up in facility development meant the operator needed quick move-ins from day one.
What Dramatik Implemented
Dramatik designed and launched a complete search-to-enquiry setup tailored for a launch facility:
Tailored Launch Strategy
Structured campaign build focused tightly on Oxfordshire catchment towns and immediate driving distances.
High-Converting Landing Pages
Custom landing page highlighting secure covered storage, site access, straightforward sizing, and clear contact forms.
Mobile Click-to-Call Focus
Optimised for mobile searchers actively looking for nearby storage units to call directly.
Full Call & Form Tracking
Attributed every phone call and form submission back to the exact keyword and ad search term.
The Results
Within the first few months of launching campaigns with Dramatik:
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